Centra

Branding

Centra logotype redesign

Logotype proposal for Centra Exide Technologies S.A. —Polish company of an American battery manufacturer based in Poznan, Poland.

This proposition for the Centra's logotype is an uplift of a brand that needs "a modern, technological approach inscribed in today's changing times" according to the Centra's brief demands. I tried to simplify and modernise the old logo using the most representative symbols found in batteries. This is a project presented to client in collaboration with Just Advertising Agency.