80-20 Photography Agency

Branding & Web Design

80/20 is a photography agency based in Querétaro, Mexico. The agency is specialized in architectural and commercial photography.

The logo is a direct representation of the ratio of 80/20. The selection of Akrobat, a sans serif typography: simple and modern, and a palette of colors in black and white allow to highlight the images created by the agency without surpassing them.

The Web Design also gives priority to the images making the user experience quite easy with the possibility to preview the pictures in a single landscape mode, carousel or in an overview landing page.